Tri-Local: A Collective Founded on Collaboration

Last weekend our Tri-Local Collective partner, Austin Heights BIA, hosted the annual BIABC Conference and brought together BIA leaders, community members, government representatives and business leaders from all over the province.

The Tri-Local Collective was proud to be invited to share the origin story of our grass-roots campaign, and of how it became a $70k shop local initiative in less than a year.

The Tri-Cities Chamber of Commerce, Downtown PoCo BIA and the City of Port Moody shared the stage (figuratively speaking) and led a discussion of how our collaborative relationship with one another naturally led to us to band together for the betterment of our business community.

From our new website with a free B2C business directory, to a number of community investments, the Tri-Local Collective was excited to share how recent government funding allowed us to accomplish amazing feats for our local business owners.

Here are some highlights from their presentation:

Tri-Local Buy Local

Presented by

Leslie Courchesne, Tri-Cities Chamber

Jennifer McKinnon, Downtown PoCo BIA

Joji Kumagai, City of Port Moody

The Tri-Local Collective

With the generous funding from the Ministry of Innovation, Science and Economic Development (distributed through the BC Chamber of Commerce) we were able to help our local businesses like never before

We invested in marketing collateral, digital and print ads and community advertising to get the word out about the new Tri-Local brand

We used local suppliers and manufacturers to create branded coasters that share educational information about how shopping locally benefits the entire community.

What’s Next?

We are excited to announce that the Tri-Local initiative is just getting started!

Coming up this summer we have a number of community investments and industry campaigns that are sure to help our hardest hit businesses thrive after the COVID-19 pandemic.

Including:

Taste of the Tri-Cities presents: Savour The Summer

All summer we will be highlighting the different cuisines that can be found here in the Tri-Cities.

Each week will be dedicated to a different theme and will include restaurant highlights, blog posts and contesting to help drive traffic to local businesses this summer!

Tri-Local Beer Collaboration

We have partnered with 7 local breweries to create the largest collaboration yet!

Tri-Local is proud to announce that we have invested some of our federal funding into creating this beer in partnership with Patina Brewing, Fraser Mills FC, Mariner Brewing, Moody Ales, Northpaw Brewing, Tinhouse and Yellow Dog.

Each of the breweries will sell the beer in their taprooms and be able to keep 100% of the sales!

Similarly to the beer collaboration, our Collective Member, Port Moody & Co., created Tri-Local reusable bags to be distributed to local retailers.

Having invested our funding into the manufacturing of these bags, stores who sell them will also be able to keep 100% of the sales.

The Tri-Local Collective has plenty more in store for 2022 and beyond. Make sure to follow us on instagram @trilocalnow and subscribe to our newsletter to stay up-to-date on our upcoming events and projects.

The Tri-Local Collective is dedicated to helping our local businesses not only survive, but to thrive.

#trilocalbuylocal